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UI/UX Redesign Case Study · Screen 02 of 08
Little Caesars App — Menu Browse
The current app hides the menu behind a 4-screen order commitment. You can't see a single food item without choosing pickup vs. delivery, selecting a restaurant, and scheduling a time. We redesigned menu access as a zero-commitment browse experience.
Information Architecture User Flow Mobile UI Friction Reduction
Launch Full Interactive Prototype
❌ Current Problems
Menu locked behind commitment
Must choose Pick-Up or Delivery before seeing any food. Browsing requires commitment.
4-screen gate total
Home → Pick-Up/Delivery → Location+Time → Start Pickup → THEN the menu. Users abandon before seeing anything.
Ad persists through the gate
Even on this screen, the full-screen Crazy Puffs promo runs above the Pick-Up/Delivery choice. No escape from the ad.
No browse mode exists
Zero path to see the menu, check prices, or explore without completing the full order setup.
Drop-off cliff
"Just checking prices" users have nowhere to go. Impulse decisions die in commitment flows.
Before — Actual App
Little Caesars Pick-Up vs Delivery gate
After — Redesigned
9:41 ●●● WiFi 🔋
LC
Pickup from Fallbrook, Canoga Park
Search the menu…
All
Pizza
Sides
Wings
Drinks
Combos
🔥 Hot-N-Ready
Pepperoni
🟢 Ready Now · Est. 5 min
Classic Pepperoni
Fallbrook, Canoga Park
$5.99
Pizza
Classic Pepperoni
Classic Pepperoni
Original round crust with pepperoni
$6.99
Stuffed Crust
Stuffed Crust Pepperoni
Cheese-filled crust with pepperoni
$9.99
Sides
Crazy Bread
Crazy Bread®
8 breadsticks with Parmesan & garlic butter
$4.29
Home
Menu
Order
Deals
Account
✅ Redesign Fixes
One tap, immediate access
Menu tab in the bottom nav goes straight to the full menu. No commitment, no gate, no signup wall.
Search-first design
Large search bar at the top for direct item lookup. Find Crazy Bread in one tap instead of scrolling.
Category filter chips
Swipeable chips — All, Pizza, Sides, Wings, Drinks, Combos. Instant filtering, no page navigation.
Hot-N-Ready at the top
The green HNR card pins the ready-now item above everything. Users see it before scrolling a single pixel.
Browse, then decide
Add to cart directly from the menu. Pickup/delivery method is chosen at checkout — not as the price of entry to browse.
Design Decision
No gate, no guard
Menu access requires zero commitment. Browse is browsing. Pickup or delivery is a checkout decision — not a prerequisite for seeing what's on the menu. This is how every great food app works.
Business Impact
Browse drives orders
Users who see the menu are more likely to order. Impulse decisions die in commitment flows. Surfacing real prices and food photos before any friction turns casual visitors into buyers.
Up Next
Screen 03 — Item Detail
Tap any menu item and a customizer sheet slides up. Crust style, flavor, and quantity — all in one view before committing to the cart. A net-new screen the current app doesn't have at all.
01 Home Screen
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